Another exciting year of PPC is almost over. That means it's time to peer into our Image Manipulation crystal ball to see the future of paid search, with help from some of the smartest experts in the business. Artificial intelligence and voice search were hot topics in our 2017 edition of PPC Trends. And it looks like we'll be hearing a lot more about it next year. So what are the other big PPC trends you need to know about in 2018? Better audience targeting (and strategies) seems to be the big consensus for 2018. Will automation continue to grow in importance? Will advertisers start investing more in social platforms, such Image Manipulation as Facebook and LinkedIn? And what the hell is going on with the Google AdWords interface? Will we have a solution or more frustration in 2018? Read on to find out what 25 top marketing experts say are the biggest PPC trends for paid search, social ads, and remarketing in 2018 — and beyond.
Advertising Continue reading below Jeff Baum, Director of Services, Hanapin Image Manipulation Marketing Jeffrey BaumThe biggest trend for PPC marketers to focus on in 2018 is the adoption of machine learning. Between Google upgrading its smart bidding technologies, updating ad rotation settings, and rolling out smart display campaigns, they reported that machine learning was key to increasing performance. As a PPC marketer, it will be important to leverage machine learning to gain deeper Image Manipulation insights into account performance and its underlying drivers so account managers can make more informed strategic decisions. Leveraging machine learning will boost message creation, audience targeting, and bidding in new, more granular ways that will give marketers an edge over their competition.
Advertising Continue reading below Ilya Cherepakhin, Executive Director, Acronym ilya-cIn 2018, I predict marketers will be pushed on two fronts: unleashing the intelligence of audience management and making strides with voice search. Other challenges – multi-channel attribution, smart Image Manipulation auction automation and cross-device analytics – will remain. However, I believe that audience management and voice search will open even greater frontiers for success.